‘Wild’ Ideas for Shopping ‘Small’ this Christmas

The gifting season is upon us and we have a guide to shopping small and sustainably for our loved ones this Christmas. From clothing & accessories to gift sets, here are some of our favourite small businesses! 

Clothing & Accessories

Grass & Air

Don’t let the weather get you down… With colour-changing prints that reveal a fun design when it rains, Grass & Air’s outerwear makes it fun to play outside come rain or shine. 

grass and air clothing

The Bright Company 

Ethically produced in Europe using super-soft GOTS cotton, these are quite possibly the best PJs around for little people (and big people too). We think it's a BRIGHT idea to gift their Winter Wonderland jyms to the family this year. 

bright company pjs

Ducky Zebra

Ducky Zebra creates colourful, organic clothes for kind, confident kids. 

ducky zebra clothing


Who said sustainable clothing can’t be trendy? Launched just last year, VANDALKIDS encourages kids’ creativity and self-expression whilst incorporating parent-friendly features to help the clothes last longer and reduce their impact on the planet. 

vandal kids clothing

Lines & Current 

Lines & Current is a jewellery and accessories brand for normal girls who 'work hard to keep it simple.' All designed by the founder, Rebekah, these pieces are timeless and make a perfect gift for someone special. 

lines and current jewellery

Lapis London 

We love co-founded, women-owned, small businesses here at Small & Wild! Owners of Lapis London, Jenny and Faye, make jewellery that is not only delicate and beautiful but also seeks to enhance the wearer’s health and well-being. 

Lapis london bracelets

The Small Home

The Small Home’s collection of beautifully-crafted interior, lifestyle and clothing pieces are the perfect presents for grown-ups. And these super soft, sustainably handmade sheepskin moccasin slippers are on our wish lists. 

small home slippers

Books & Toys

Rye Books

For actual in-store browsing, we are huge fans of this little bookstore in East Dulwich where the staff are always cheerful and knowledgeable (plus they have coffee & and a beautiful selection of cards).

rye books


Created from imagination, Grapat is a sustainable alternative for buying toys this Christmas. We bought our little ones a set that they absolutely love!


Home & Decor

Bloom East

We’re total suckers for a good bunch of flowers and LOVE our subscription with the lovely Anya at Bloom East. Her Christmas Wreath Workshops at the beginning of December are the perfect activity for those who love festive crafts. 

bloom east wreath

Ella and The Roo

Ella & The Roo is a heritage brand specialising in heirloom illustrated prints for infants and young children. These personalised prints make a special gift that your little ones will cherish for a lifetime. 

ella and the roo print

Funky Olive

The Funky Olive, founded by Sophie Handa, hand-makes fabulous lampshades in all shapes, sizes and fabrics. With so many options and even a bespoke service, these lampshades would look fantastic in anyone’s home. 

funky olive lampshade


Ickaprint creates bright, bold, and fun designs for everyday products. Our fav is the Check Wash Bag – great for keeping the essentials tidy in your bag. 

ickaprint wash bag

Made and Matter

Jodie is a self-taught potter who makes beautiful ceramic pieces out of her home studio in Wales. Her hand-made cups would make the perfect cuppa tea. 

made and matter mugs

Octō & Co Candles

Octō candles are 100% natural & vegan. Made with soy wax, they are blended at the perfect temperature with pure essential oils (no artificial fragrance oils) and cotton wicks. No synthetic or chemical nasties in here! What more could you ask for in a candle?!

octo candles

PRICK Cacti & Succulents

This independent and female-owned shop is London’s first boutique dedicated solely to cacti and other succulent plants. PRICK has loads of options to bring some green into your home – take a look at the nomination for ‘House Plant of the Week’ on their website. 

prick succulents

The Fox Foundry

The Fox Foundry makes beautiful items for your home that are designed to last. Their scented candle collection smells wonderful and 10% of the sales are donated to Shelter to help defend the right to a safe home for everyone.  

fox foundry candle

Rebecca Lea Williams

Rebecca Lea Williams is a local artist who designs and illustrates lovely artwork. We think her hand-painted Robin Baubles would look perfect on any tree this Christmas. Take a look at her work and shop on her Instagram @rebeccaleawilliams_artist.

rebecca lea williams baubles

Crafts & Art

Little Crumbs 

Little Crumbs boxes are packed with cooking and craft actinides, they describe themselves as being 'big believers that children should end their day covered in mud and glitter.' What a great ethos! The products are designed to encourage the firefly-chasing, cloud-spotting, and puddle-jumping child by embracing new adventures from the kitchen to the great outdoors.

MakeBox & Co.

Founded by the brilliant Hannah, MakeBox & Co. delivers beautiful craft boxes to your door – and you can pick a monthly subscription or choose from a number of one-off projects. From embroidery to paper sculpting there is something for everyone… 

makebox christmas decorations

Wonder and Wild Club

Awesome eco-friendly activity boxes to spark children's wild & wonderful imaginations! The Fire & Ice Winter activity box is full of fun crafts for a cosy, winter night in. 

wonder and wild club box

Wild Card

Brown Paper Packages

Gift wellness this Christmas with positive gift packages from Brown Paper Packages. With the option to build your own box or select one that has been carefully curated, we love how there is something for everyone! 

brown paper packages box

Ezápé Naturals

Need some new additions to your nighttime skincare routine? Ezápé Naturals uses organic and 100% natural ingredients to formulate a range of skincare products for those with sensitive skin. We love their products so much that we asked them to make our new bath salts! 

ezape natural products

World Wildlife Fund 

Did you ever think that you could fit an elephant under your tree? This Christmas you can with the World Wildlife Fund’s animal adoption program! From elephants to polar bears, adopting an animal helps restore habitats that wildlife relies on and is a step toward bringing our world back to life. 


We hope our directory gives you some lovely ideas for supporting some brilliant small businesses and shopping more sustainably this Christmas.

Festive wishes,

Team Small & Wild x