Small & Wild goes to Dubai!

We’ve got some very BIG news to share! 

Behind the scenes, the Kids' Food & Drink Collective (which we're super happy to be part of) has teamed up with the incredible Majid Al Futtaim and global retail giant Carrefour in one of the most game-changing moves in the children’s retail world.

This week, nine Kids' Food & Drink Collective member brands have launched exclusively in 30 Carrefour stores across Dubai — and we’re just getting started.

Bright Bites, in the Mall of Emirates is the world’s very first children’s supermarket. This innovative space is designed to get little ones excited about food, nutrition, and making healthier choices. It’s a move that’s all about tackling the rising challenge of childhood obesity, while making it easier for parents to find wholesome, nutritious products for their families.

It's bold and bright, but behind all the fun and flair, Carrefour is taking real responsibility in shaping the future of children’s health.

At Small & Wild, we’ve always been passionate about offering products that promote healthier, more conscious choices for kids, while making sure they feel inspired, connected, and supported in the process. Bright Bites is the kind of initiative that fits perfectly with our ethos. It’s not just about food—it’s about creating a whole environment where children can thrive, learn, and grow.

This exciting project sets a new benchmark in the industry, and we’re hopeful it will inspire similar initiatives not only in the UK, but across the globe.